Benson Boone Joins Forces with Audio Leader JBL to Amplify Sound, Culture, and a Generation MADE to be HEARD

JBL, a global pioneer in award-winning audio innovation, is proud to announce a dynamic new partnership with breakout singer-songwriter Benson Boone, one of today’s most compelling new voices in pop music. With a genre-defying sound, an emotionally rich vocal style, and a social following that has skyrocketed alongside his meteoric rise, Benson represents the next wave of music—bold, boundary-pushing, and deeply personal.

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Rooted in the belief that every artist deserves to be heard, JBL continues championing creators at the intersection of music and culture. The audio brand known for breaking boundaries paves the way for original voices to freely express themselves—and in Benson Boone, JBL has found a dynamic partner who shares that mission. When two true originals come together, the results are bold, culture-shaping moments that are MADE to be HEARD. As part of this multifaceted collaboration, Benson will partner with JBL to create exclusive content, serving as the face of JBL’s summer campaign featuring the JBL Tour Pro 3 earbuds—bringing his originality to a global platform that puts music, individuality, and self-expression front and center.

To kick off the partnership, JBL and Benson took to the streets of New York for a surprise appearance outside JBL’s SoHo store. Channeling the spirit of old-school music discovery with a modern twist, Benson rolled up in a vintage convertible car, decked out with JBL’s newest Flip 7 and PartyBox speakers. As the car blasted “Mystical Magical” from his debut album American Heart, Benson filled the trunk with custom JBL Flip 7 speakers bearing his personalized touch, which he handed out to fans.

“I’m a big fan of JBL and I’m way excited to be partnering with them. Whether it’s playing spike ball on the beach, hitting the trails on my dirt bike, or just hanging out with my friends — I always love blasting music on my JBL speakers,” said Benson Boone.

Since his debut, Benson has captivated a global fan base through viral momentum, soulful storytelling, and live performances packed with raw energy. Off the back of the IFPI Song of the Year and an upcoming concert tour that sold out in a record-breaking 9 seconds, Benson is lighting up stages and screens around the world—proving how originality drives real connection. Now, with JBL by his side, he’s turning up the volume—bringing fans closer than ever to the music and moments that define him.

“Benson Boone is one of the most compelling new talents of his generation—a fearless and gifted artist who connects deeply with fans through music and emotion,” said Chris Epple, Vice President of Marketing at HARMAN. “He brings the spirit of a true original with his unique style and raw talent, which aligns perfectly with JBL’s legacy of pushing boundaries and celebrating self-expression. Together, we’re creating bold, unforgettable moments that are MADE to be HEARD.”

For more on Benson Boone’s journey with JBL, visit www.JBL.com and follow @jblaudio across Instagram, X, YouTube, and TikTok.

About Benson Boone

Benson Boone is on the fast track to becoming pop’s new household name. The Washington-born star has been on a meteoric ascent since his 2021 debut single “Ghost Town” cracked the Billboard Hot 100. Boone had only discovered he could sing in 2019 when he was asked to perform in a battle of the bands competition. Soon, he would be signed to Night Street Records in partnership with Warner. Boone has now released his debut album Fireworks & Rollerblades, a pop-soul masterclass from the 21-year-old. Leading up to the album, Boone saw an even bigger breakthrough with his single “Beautiful Things.” He teased the song on TikTok, building massive anticipation from old and new fans alike. The single has hit Number One around the globe, peaking at Number Two on the Billboard Hot 100 and has spent several weeks at Number One on the Billboard Global 200 chart. Boone is currently on a headlining tour across the US ahead of sold out dates around Europe and Australia.

About JBL

For over 75 years, JBL has shaped life’s most memorable moments at the intersection of music, lifestyle, gaming and sports. JBL elevates listening experiences with superior audio quality and product designs that encourage individuality and self-expression. With unmatched professional credentials and industry-leading innovation, JBL is a trailblazer in the audio industry because of passionate and talented engineers and designers around the globe. JBL Pro Sound is the foremost technology pushing culture forward through major pop culture events and partnerships with the world’s top talent across music, sports and esports.

About HARMAN

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG^®, Harman Kardon^®, Infinity^®, JBL^®, Lexicon^®, Mark Levinson^® and Revel^®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.

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